Special projects were created by the United Church to use the media, especially television, to bring the message of the Church to the general public. The Division of Communication and specifically the departments dealing with av were heavily involved. These projects included attempts to generate interest in United Church activities in selected locales under the auspices of Media Plans I-III in the 1970s. The results of these broadcasts were analysed and the remaining work was left to the Conferences. Three television specials, "Mediamix," 1971, "The Fiftieth Anniversary National Event," 1975, and "These Things We Share," 1981, which promoted the mission of the Church, were contained under the rubric of special projects.
Series contains seven subseries: 1) Records relating to R.S.V.P. Telecasts, 1968-1969, 2) Records related to Mediamix, 1970-1973, 3) Records related to Media Plan I, 1973-1974, 4) Records related to Media Plan II, 1974-1975, 5) Records related to Media Plan III/Media Outreach, 1975-1980, 6) Records related to the Fiftieth Anniversary National Event, 1974-1975, 7) Records related to the United Church Television Special “These things we share”, 1974-1982.
United Church of Canada. Division of Communication.