Identity area
Type of entity
Authorized form of name
Parallel form(s) of name
Standardized form(s) of name according to other rules
Other form(s) of name
Identifiers for corporate bodies
Description area
Dates of existence
History
Clairtone Sound Corporation was a Canadian stereo company operating in the 1950s and 1960s. The company identified that innovative design, technology and marketing were critical strategies for exporting products and services. Clairtone became a market leader in top of the line stereos and televisions, exporting through retail outlets like Bloomindales and Macys in New York City, USA and Selfridges in London, UK. Company designers and marketing directors brilliantly positioned the G series as a Pop design. Clairtone, however, became a victim of its own success. The company suffered a spectacular fall, caused by over-expansion, lack of capital and excessive government intervention, leading to bankruptcy in 1970. Marketed as avant-garde, the Project G was the first stereo to break the console box with its globe speakers, setting the trend for "sound in the round" hi-fi listening. Winner of the Milan Triennial Silver, the use of space-age transistors over tubes allowed the cabinet to be finished on all sides without the need for ventilation ducts. The Project G and its spin off line were never big sellers. Extremely labour intensive to produce, it retailed for as much as $1600 USD. The Project G served more as a sensual three-dimensional logo for Clairtone to be promoted by such celebrities as Frank Sinatra, Tuesday Wel, and Dizzy Gillespie.
Places
Legal status
Functions, occupations and activities
Mandates/sources of authority
Internal structures/genealogy
General context
Relationships area
Access points area
Subject access points
Place access points
Occupations
Control area
Authority record identifier
Maintained by
Institution identifier
Rules and/or conventions used
Status
Level of detail
Dates of creation, revision and deletion
2/28/2023 E. Thomas (Creation)
5/29/2023 E. Thomas (Creation)