Associated Milk Foundations of Canada

Associated Milk Foundations of Canada was responsible for promoting milk consumption and, through public education, for increasing awareness of milk benefits.

The future Associated Milk Foundations of Canada was formed during the 1930s when the Ontario Whole Milk Producers' Association encouraged the Toronto Milk Producers' Association to set up a local organization to promote milk. The Toronto milk producers and the Toronto Milk Distributors' Association collected money to promote milk, eventually leading to the Milk Foundation of Toronto charter being adopted in 1938. Other Ontario markets such as those in Ottawa, Stratford, and Woodstock soon followed.

One of the Milk Foundation of Toronto's first accomplishments was to survey available health education materials for schools. Milk Foundations materials, as well as programs and policies were developed based on scientifically accepted health education standards.

In 1943, representatives from local Ontario milk foundations met and agreed that a provincial body needed to be formed. In 1946, seven local milk foundations merged to create the Associated Milk Foundations. In 1956, the name of the organization was changed to the Associated Milk Foundations of Canada. In 1968, the assets for the individual local Ontario milk foundations were transferred to the Milk Foundation of Ontario.

As of 2008, both the Dairy Farmers of Ontario and the Dairy Farmers of Canada carry out public education through advertising campaigns.

Added Apr/12.