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July 21, 1941 (Creation)
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1 photograph : b&w acetate negative ; 10 x 12 cm
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One image of two female gas station attendants, Jill Gervais (left) and Irene Mahon, pumping gas for motorists at McLeod's Service Station (10-16 Larch Street, Sudbury, Ontario) prior to the newly initiated national 7 pm deadline for the sale of gasoline.
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See "Rush to Buy Gas Ten Minutes Before 7," Sudbury Star, July 22, 1941, p. 3.
The gasoline regulations were implemented on July 21, 1941. Under the new regulations, the pumps were required to be closed every night from 7 pm to 7 am and all day on Sundays. The public was also asked to voluntarily reduce the amount of gasoline and other petroleum products by at least half. Failure to do so, the public was told, would result in rationing. Other gas regulations included the increase in the cost of gas by one cent a gallon as well as restricting the purchase of gas to only cash sales. These regulations were created to reduce the non-essential use of gas and oil during World War II.
To learn more about the July 1941 gasoline regulations, see "Restrict Gasoline Sale," Sudbury Star, July 15, 1941, pp. 1-2, "'Calling All Cars' Save Gasoline A National Emergency," Sudbury Star, July 16, 1941, p. 15, "Several Latecomers Accept Gas Station Attendants' 'Too Late' With Good Grace," Sudbury Star, July 22, 1941, p. 3 & M. McDougall, "The Ottawa Spotlight," Glengarry News, (Alexandra, Ontario), July 25, 1941, p. 2. http://www.glengarrycountyarchives.ca/Glengarry_pdf/The-Glengarry-News/1941-1950/1941/Jul/07-25-1941.pdf
Gas ration coupons began in Canada in April 1942 and lasted until August 15, 1945. To learn more about World War II ration coupons, see "Gasoline Rationing Is Ended: Restrictions On Busses, Taxis Lifted," Globe and Mail, August 16, 1945, p. 1 & Dale Speirs, "Canadian Cinderellas: Word War Two Ration Coupons," Canadian Revenue Newsletter, No. 68, March 2010, pp. 5-10. https://bnaps.org/hhl/newsletters/rev/rev-2010-03-w068.pdf
To learn more about women working in non-traditional roles during World War II, see "Canada Remembers Women on The Home Front," Veterans Affairs Canada, https://www.veterans.gc.ca/eng/remembrance/those-who-served/women-veterans/homefront.